Microsoft Co-Founder thanks the Ministry of Natural Resources and Tourism for dynamic partnership

 Delegation from the Ministry of Natural Resources and Tourism with Mr. Paul Allen
Dr. Aloyce Nzuki - Managing Director Tanzania Tourism Board
Egidius Mweyunge - Assistant to the Minister
The Honorable Ambassador Khamis Kagasheki - Minister of Natural Resources and Tourism
Mr. Ibrahim Mussa - Director of Tourism - Ministry on Natural Resources and Tourism

 

• Paul Allen declares “Tanzania is a wonderful country”

By Our Reporter, Seattle, Washington

 

The delegation from Tanzania’s Ministry of Natural Resources and Tourism; headed by the Honorable Ambassador Khamis Kagasheki, Minister of Natural Resources and Tourism and also including Dr. Aloyce Nzuki, Managing Director of the Tanzania Tourism Board, enjoyed a morning meeting with Mr. Paul Allen co-founder of software giant Microsoft at the global headquarters of his investment firm Vulcan in downtown Seattle, Washington in the United States recently.

Mr. Allen requested the meeting to personally thank the Ministry of Natural Resources and Tourism and especially Ambassador Kagasheki and Dr. Nzuki for the recently inaugurated marketing and advertising deal between Tanzania and the Seattle Sounders FC and Seattle Seahawks.  Mr. Allen besides being a co-founder of Microsoft is also the owner of both clubs as well as the Portland Trailblazers where until recently Tanzania’s own Hasheem Thabeet was playing.

Mr. Allen warmly received the senior level delegation and made them aware right away that he has visited Tanzania on two previous occasions and enjoyed himself thoroughly in the land of Kilimanjaro. “I have had only great experiences in your country” said Allen as he addressed the delegation.  As it turns out, Mr. Allen is fond of the Ngorongoro Crater area of Tanzania stating “I love that area it is a wonderful place for nature and Tanzania is a wonderful country”.

The above mentioned deal gives Tanzania major advertising exposure within Century Link Stadium, where the Sounders and Seahawks play their home games in front of home crowds as big as 70,000 in stadium and several millions watching worldwide on networks like ESPN as well as streaming over the internet.  The deal also places Tanzania front and center on the Sounders and Seahawks websites, TV adverts, and customized branding opportunities. 

According to the independent market research firm Repucom, the impression numbers for the partnership are 800+ million per calendar year.  This number was estimated  based on television viewership and in stadium attendance for all events. What this means is that between people watching matches in stadium and on TV around the world that the Destination Tanzania advertising in Century Link Stadium will be viewed over 800 million times in one year.